Mon, 5 September 2022
Welcome to the Social-Engineer Podcast: The Doctor Is In Series – where we will discuss understandings and developments in the field of psychology.
This is Episode 177 and hosted by Chris Hadnagy, CEO of Social-Engineer LLC, and The Innocent Lives Foundation, as well as Social-Engineer.Org and The Institute for Social Engineering.
Joining Chris is co-host Dr. Abbie Maroño. Abbie is Director of education at Social-Engineer, LLC, and a perception management coach. She has a PhD in Behaviour analysis and specializes in nonverbal communication, trust, and cooperation.
Today’s conversation will be on the topic of Subliminal Persuasion. [Sep 05, 2022]
00:00 – Intro 00:27 – Dr. Abbie Maroño Intro 01:07 – Intro Links 03:26 – Why this podcast? 04:28 – The topic of the day: Subliminal Persuasion 05:46 – What is Subliminal Persuasion? 07:03 – The Coca-Cola & popcorn myth 09:08 – Judas Priest Lawsuit 10:32 – Sex on ice, does it work? 15:00 – Getting warmer... 16:08 – ...and colder 18:49 – The importance of being attentive 21:28 – Does it pass the smell test? 22:59 – Can Prime lead to Persuasion? 24:34 – The necessity of Motivation 27:05 – Does Belief play a role? 28:17 – The Smell of Fear 32:52 – Applying the Subliminal 38:58 – The limitations of application 41:26 – Subtle Psychology 44:33 – Book Recommendations 45:42 – Find Dr. Abbie Maroño on the web
46:26 – Find Chris on the web
46:41 – Wrap Up 47:59 – Outro
Select research: Chen, Z., Tan, Y., Zhang, Z., & Li, M. (2021). Research on subliminal visual messages based on EEG signal and convolutional neural network. In MATEC Web of Conferences (Vol. 336, p. 05014). EDP Sciences. Damaskinidis, G., & Kostopoulou, L. (2021). Intersemiotic Translation of Subliminal Messages in Brand Logos: A Qualitative Experimental Research. International Journal of Semiotics and Visual Rhetoric (IJSVR), 5(1), 1-14. Dijksterhuis, A., Aarts, H., & Smith, P. K. (2005). The power of the subliminal: On subliminal persuasion and other potential applications. The new unconscious, 1, 77-106. Epley, N., Savitsky, K., & Kachelski, R. A. (1999). What every skeptic should know about subliminal persuasion. Skeptical Inquirer, 23(5), 40-45.
Hsu, L., & Chen, Y. J. (2020). Neuromarketing, subliminal advertising, and hotel selection: An EEG study. Australasian Marketing Journal (AMJ), 28(4), 200-208.
Li, N., Juan, L., Xin, W., & Xiang-hong, S. (2011, March). Effect of sustained subliminal auditory stimulus on human emotion. In International Conference on Information Science and Technology (pp. 381-384). IEEE.
Loersch, C., Durso, G. R., & Petty, R. E. (2013). Vicissitudes of desire: A matching mechanism for subliminal persuasion. Social Psychological and Personality Science, 4(5), 624-631.
Riener, A. (2012). Subliminal persuasion and its potential for driver behavior adaptation. IEEE Transactions on Intelligent Transportation Systems, 13(1), 71-80.
Smarandescu, L., & Shimp, T. A. (2015). Drink coca-cola, eat popcorn, and choose powerade: testing the limits of subliminal persuasion. Marketing Letters, 26(4), 715-726.
Strahan, E. J., Spencer, S. J., & Zanna, M. P. (2002). Subliminal priming and persuasion: Striking while the iron is hot. Journal of experimental social psychology, 38(6), 556-568.
Zacharia, A. B., Hamelin, N., Harcar, T., & Rodgers, P. (2020). A Neuro Analysis of Static Subliminal Advertising in Packaging. EDITORIAL 77, 29, 81-104.
Direct download: Ep._177_-_The_Doctor_Is_In_Series_-_Hold_This_Coffee__Subliminal_Persuasion.mp3
Category:The Doctor Is In Series -- posted at: 2:00am EDT |