The Social-Engineer Podcast

Welcome to the Social-Engineer Podcast: The SE Etc. Series. This series will be hosted by Chris Hadnagy, CEO of Social-Engineer LLC, and The Innocent Lives Foundation, as well as Social-Engineer.Org and The Institute for Social Engineering. Chris will be joined by his co-host Patrick Laverty as they discuss topics pertaining to the world of Social Engineering. [Sept 26, 2022] 


00:00 – Intro 

00:17 – Patrick Laverty Intro 

01:12 – The Origin Story 

04:41 – The importance of knowing past breaches 

06:20 – The Twitter Breach (The F.U.D. train) 

12:25 – The Twillio Breach 

13:02 – The rise of SMISHING 

25:00 – “Don't click!” 

28:42 – The Cisco Breach 

29:19 – MFA Fatigue 

36:18 – The role of Social Engineering in these attacks 

39:40 – Find us online 

  • Chris Hadnagy 
  • Patrick Laverty 

39:59 – Book (and Bees) Recommendations 

Today we are joined by Erin Maloney. Erin earned her Bachelor of Science degree in psychology from Saint Joseph’s University in Philadelphia, PA. She then earned her master’s degree in social work from Widener University in Chester, PA. Erin holds a license as a Licensed Clinical Social Worker. Erin has worked in the behavioral and mental health field for over 20 years. Her experience has included: case management, addiction counseling, behavioral specialty work, school based behavioral health services, and private practice. Erin has worked with a wide range of clients from young children to older adults with a variety of mental health needs.  

Erin is also the Director of Wellness for the Innocent Lives Foundation. She has a strong passion for the mission of the foundation to help protect innocent children.  [Sept 19, 2022] 


00:00 – Intro 

00:24 – Intro Links 

02:54 – Erin Maloney Intro 

04:11 – What motivated you to become a mental health expert? 

06:58 – Helping the Helpers 

09:26 – What is "burnout" and what does it look like? 

12:35 – Tired or Exhausted? 

13:26 – Where "burnout" can come from 

14:12 – Burnout Prevention 

15:35 – The Importance of “NO” 

19:54 – How to get off the road to "burnout" 

21:08 – When open communication isn't there 

22:51 – The physical toll is real! 

24:58 – What else can we do? (Mixing it up) 

27:59 – Resources to help with burnout 

31:10 – The "little things" help 

32:01 – Is there anyone who helped you get to where you are? 

34:35 – Book Recommendations 

36:53 – Find Erin Maloney online 

37:24 – Wrap Up  

37:43 – Outro 

Today Chris is talking with Ronald E. Riggio, Ph.D., the Henry R. Kravis Professor of Leadership and Organizational Psychology and former Director of the Kravis Leadership Institute at Claremont McKenna College. Dr. Riggio is a social/personality psychologist and leadership scholar with more than a dozen authored or edited books and more than 150 articles/book chapters. His research interests are in leadership and organizational communication, particularly leader nonverbal communication, and emotional competence.  He is part of the Fullerton Longitudinal Study that is examining leadership development across the lifespan (beginning at 1 year of age and continuing through adulthood).   

 [Sept 12th, 2022] 


00:00 – Intro  

00:20 – Intro Links 

03:02 – Dr. Ron Riggio Intro 

04:13 – How did you become a professor of leadership? 

07:41 – What year did you start focusing on charisma? 

09:16 – The importance of charisma for leadership 

12:49 – How does one learn to develop personal charisma? 

15:27 – How important is getting gestures right? 

18:22 – The benefits of showing emotional expressions 

21:41 – Dynamic Attractiveness 

23:45 – What can I do to become a better leader? 

26:51 – Transformational Leadership 

28:34 – Leaders need to know their followers 

29:41 – How do you lead at scale? 

32:42 – Developing leadership capacity in others 

35:44 – The attraction to the "Strong Man" 

40:11 – Spare the rod 

44:16 – Who do you consider your biggest mentors? 

47:04 – Book Recommendations: 

50:58 – Find Dr. Riggio on the web 

51:54 – Guest Wrap Up 

52:28 – Outro 

Welcome to the Social-Engineer Podcast: The Doctor Is In Series – where we will discuss understandings and developments in the field of psychology.  


This is Episode 177 and hosted by Chris Hadnagy, CEO of Social-Engineer LLC, and The Innocent Lives Foundation, as well as Social-Engineer.Org and The Institute for Social Engineering. 


Joining Chris is co-host Dr. Abbie Maroño. Abbie is Director of education at Social-Engineer, LLC, and a perception management coach. She has a PhD in Behaviour analysis and specializes in nonverbal communication, trust, and cooperation. 


Today’s conversation will be on the topic of Subliminal Persuasion. [Sep 05, 2022] 


00:00 – Intro 

00:27 – Dr. Abbie Maroño Intro 

03:26 – Why this podcast? 

04:28 – The topic of the day: Subliminal Persuasion 

05:46 – What is Subliminal Persuasion? 

07:03 – The Coca-Cola & popcorn myth 

09:08 – Judas Priest Lawsuit 

10:32 – Sex on ice, does it work? 

15:00 – Getting warmer... 

16:08 – ...and colder 

18:49 – The importance of being attentive 

21:28 – Does it pass the smell test? 

22:59 – Can Prime lead to Persuasion? 

24:34 – The necessity of Motivation 

27:05 – Does Belief play a role? 

28:17 – The Smell of Fear 

32:52 – Applying the Subliminal 

38:58 – The limitations of application 

41:26 – Subtle Psychology 

44:33 – Book Recommendations 

45:42 – Find Dr. Abbie Maroño on the web 

46:26 – Find Chris on the web 

46:41 – Wrap Up  


Select research: 

Chen, Z., Tan, Y., Zhang, Z., & Li, M. (2021). Research on subliminal visual messages based on EEG signal and convolutional neural network. In MATEC Web of Conferences (Vol. 336, p. 05014). EDP Sciences. 

Damaskinidis, G., & Kostopoulou, L. (2021). Intersemiotic Translation of Subliminal Messages in Brand Logos: A Qualitative Experimental Research. International Journal of Semiotics and Visual Rhetoric (IJSVR), 5(1), 1-14. 

Dijksterhuis, A., Aarts, H., & Smith, P. K. (2005). The power of the subliminal: On subliminal persuasion and other potential applications. The new unconscious, 1, 77-106. 

Epley, N., Savitsky, K., & Kachelski, R. A. (1999). What every skeptic should know about subliminal persuasion. Skeptical Inquirer, 23(5), 40-45. 


Hsu, L., & Chen, Y. J. (2020). Neuromarketing, subliminal advertising, and hotel selection: An EEG study. Australasian Marketing Journal (AMJ), 28(4), 200-208. 


Li, N., Juan, L., Xin, W., & Xiang-hong, S. (2011, March). Effect of sustained subliminal auditory stimulus on human emotion. In International Conference on Information Science and Technology (pp. 381-384). IEEE. 


Loersch, C., Durso, G. R., & Petty, R. E. (2013). Vicissitudes of desire: A matching mechanism for subliminal persuasion. Social Psychological and Personality Science, 4(5), 624-631. 


Riener, A. (2012). Subliminal persuasion and its potential for driver behavior adaptation. IEEE Transactions on Intelligent Transportation Systems, 13(1), 71-80. 


Smarandescu, L., & Shimp, T. A. (2015). Drink coca-cola, eat popcorn, and choose powerade: testing the limits of subliminal persuasion. Marketing Letters, 26(4), 715-726. 


Strahan, E. J., Spencer, S. J., & Zanna, M. P. (2002). Subliminal priming and persuasion: Striking while the iron is hot. Journal of experimental social psychology, 38(6), 556-568. 


Zacharia, A. B., Hamelin, N., Harcar, T., & Rodgers, P. (2020). A Neuro Analysis of Static Subliminal Advertising in Packaging. EDITORIAL 77, 29, 81-104.